The world of politics is often seen from the outside as a complex and impenetrable world, accessible to an elite few who decide the fate of the many. In reality this couldn't be further from the truth, policy can never be effective if made in a vacuum. The fuel of any parliament is the thoughts, needs and views of its electorate. Being able to influence the people who have power over your organisation is not a privilege, it's a democratic necessity.
All clients new to PSA are reminded of this reality. We don't pretend the world of politics is more complex than it is, we just know - due to many years experience - how it operates and the forces at work within it. We simply take the wants and needs of your organisation and help you communicate them in the right way, to the right people, at the right time.
How we work
At PSA 'who you see is who you get'. Your communication goals are as important to us as they are to you. We are unlike many other agencies who send a director to a 'pitch' and then the client doesn't see or hear from them again until the next account review. Instead we only employ the most senior account directors and the person who decides who works on your account is you.
Having worked 'in-house' and for other big agencies we are well aware of the eye watering costs some of our competitors charge, who then immediately try to find innovative ways of increasing their fees further rather than delivering on their clients goals.
At PSA we employ a transparent fee structure which quite simply focuses on results, not our P&L.
Phillip Snape - Managing Director
Having gained an MSc in Public Policy from University College London, Phillip moved immediately into the political arena. His first job in politics began in 1998 when he gained valuable insight into Conservative Party while working in William Hague's Conservative Business Liaison Unit.
Phillip's campaigning experience was honed in his next role as political advisor to the Chairman of Dixons Group PLC, Lord Kalms, in his fight against the euro.
The success of the 'No' Campaign, together with working as a lobbyist in the UK and EU for Dixons Group provided valuable experience in successful political campaigning and commercial lobbying. Phillip's time in the private sector came to an end in 2004 when he was persuaded to move back to the centre of the Conservative Party as advisor to the Party Treasurer.
Armed with a blend of political experience in academia, party politics, political campaigning and commercial lobbying, Phillip set up PSA Communications in 2006. The agency goes from strength to strength based on an unrivalled reputation for delivery. This reputation was recognised recently when PSA was nominated for its running of one of the greatest political campaigns of all time.